About Informed XP

Informed XP offers User Experience Research, Design and Development. With over 3 decades of combined experience across user experience (UX), agile methodologies, web/software development, project management (and many other fields), our goal is to create engaging and persuasive experiences across the customer journey.


Informed XP brings clarity thru unbiased evidence. We help eliminate the assumptions, inertia and committee-think that often lead to costly re-work, dissatisfaction and poor results. Then deliver straightforward intelligence, designs and products to effectively engage customers.


From Fortune 500s to start-ups, we’ve spent time across 11 various industries helping teams and organizations achieve their goals. With our practical experience and knowledge, we can relate to your issues and help you to tackle both usability and organizational challenges.


Drop us a line and let us know how we can help. We’d welcome the opportunity to support your success.

Our Team

Informing change for exceptional results

Tina is a User Experience leader who has enjoyed researching, creating and managing digital experiences for over 17 years.

Tina Williams


Over the past 14 years, Susana has worked across many organizations to pinpoint goals, manage tasks, increase efficiencies and drive teams to success.

Susana Esparza

Advisor, Agile & Program Management

Chris has 28+ years of experience building teams to develop and deploy cutting edge products and operating models in Broadband, VoIP and IoT.

Chris Williams

Advisor, IoT & Innovation





Cyber Security

Digital Media

Educational Services

Finance & Banking

Higher Education

Leisure & Hospitality

Non-Profit & Associations

Professional & Business Services

Real Estate






Areas of Expertise

User Experience (UX)

Customer Journey

Agile/Lean Methodologies

Digital Strategy

Information Architecture

Internet of Things (IoT)

Content Strategy

Product Strategy & Development

Software Development

Web Development

System Analysis

Program/Project Management

Business/Requirements Analysis

Quality Assurance