Identify the factors that impact customer experience
User Experience (UX) research and analysis aims to understand a customer’s experience with your products / services. A variety of investigative methods and techniques are used to gain insights, uncover issues and find opportunities to make design and experience improvements. What motivates customers to engage? What is their frame of reference? Where do they experience friction?
Understanding these aspects provides both short and long term insights. It can identify immediate fixes to enhance conversion rates. It can provide comprehensive context for strategy, roadmaps and releases.
Research and analysis services can be provided a la carte or as a package. Depending on the project / need, a variety of techniques and services are available. We will work with you to determine what’s needed.